Canian
The project
The goal was to create a brand image and a local campaign to introduce a new dog grooming salon focused on senior or nervous dogs. The target audience consisted of people aged 25 to 65 with dogs, emphasizing a low-stress approach to stand out from other grooming salons.
Tools
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Creative
Challenges and Solutions
The main challenge was to stand out from the competition. The solution was to design a minimalist and versatile brand identity that could be easily applied to signage, flyers, and business cards. A vibrant blue and a clear, modern typeface were used to make the brand stand out.
Development
Flyer campaigns and business cards were distributed in key dog-walking areas, along with contact strips placed on lampposts and trees. Collaboration with the client was key, resulting in a unique outcome thanks to their high standards.
Impact
The business already had reservations before its opening, and within a few months, it gained a loyal clientele. The brand stood out in the sector, creating a sense of professionalism that attracted new customers.