CIMit
The project
The main goal for CIMit was to create a brand from scratch focused on digitalization and technological innovation. Its founders wanted a recognizable identity that was clearly technological but with a distinctive touch. For this reason, we used a gradient instead of a fixed color and created a scrolling website with various animations to give it dynamism and set it apart from other tech consultancies.
Tools
Figma
Framer
Adobe Illustrator
Adobe Creative
Challenges and Solutions
The challenge was to create a brand with a technological character while ensuring it stood out from competitors. Additionally, we were involved in creating the name, which was also a challenge, as we needed to find one that would work across different languages and was also available.
Development
Illustrator was used to test various logo concepts and determine what worked best. We also used Figma to create a comprehensive brandbook and Framer for the development and animation of the website.
Impact
The project established CIMit as a tech consultancy ready to help with modern and innovative solutions, accessible to any company in need. Thanks to the chosen colors, shapes, and animations, we ensured that CIMit positioned itself easily within its niche while maintaining a distinctive and fresh character.