Glend
The project
The main goal for Glend was to revamp its brand to align with its core idea and target audience, ensuring greater cohesion across all elements. In this case, it was a gluten-free product marketplace that also aimed to build a community through its social media platforms. To achieve this, we used warm and vibrant colors, along with a fun and casual aesthetic. This approach was not only intended to capture attention but also to convey the brand's closeness and warmth.
Tools
Figma
Adobe Photoshop
Adobe Illustrator
Adobe Creative
Challenges and Solutions
The challenge was to complete a full rebranding in just two weeks. The brand already had a website and some established foundations, but it didn’t fully align with their vision. As a result, we had to propose a complete redesign from scratch to achieve the desired outcome.
Development
Adobe Illustrator was used to create the logo and its variations, as well as the corporate mascots for the different categories on the website. For the more technical aspects, Figma was employed to help generate all the content for the brandbook. Communication with the client was smooth, and they provided constant feedback on the delivered elements.
Impact
The project established the new foundations for the brand, which now appears much more approachable and accessible to its customers. We ensured that the identity was easily recognizable for greater impact, both on social media and offline (posters, flyers, stickers, vinyls, etc.).