Herriko Berria
The project
The "Herriko Berria" project involved a complete redesign of the restaurant's image, covering everything from the menu to social media. The aim was to rejuvenate the brand while maintaining its sports focus and Basque cuisine. The redesign combined hand-drawn elements with Basque punk-inspired collage and cut-out effects. A 3D replica of the exterior was also created to refine the signage and entrance, ensuring a strong first impression.
Tools
Adobe Photoshop
Adobe Illustrator
Adobe Premiere
Blender
Challenges and Solutions
To attract younger customers, we used social media focused on live sports and introduced a bold tapas menu. Collage and punk-inspired visuals ensured quick, effective content creation, leading to more young patrons, especially through Instagram stories.
Development
We started by defining the target and creating prototypes for the Instagram feed, menu, and exterior. The design, initially punk-inspired, was softened for family appeal, with the logo ultimately using a display typeface to reflect the restaurant's youthful identity.
Impact
The new branding was well-received, with clients frequently praising the fun, playful, and unique aesthetics. On days when we posted the menu or announcements, there was a noticeable increase in customer engagement. The success can be attributed to the content design, which was carefully tailored to match the target audience.