Horizon Renting
The project
The goal was to refresh the image of a gulet rental company by creating a modern brand identity and applying it to its website. The target audience consisted of people aged 45 to 60 who are passionate about the sea and adventure. The inspiration came from the sea, the horizon, and the sails of the boats, aiming to convey a sense of connection and adventure.
Tools
Framer
Figma
Adobe Photoshop
Adobe Illustrator
Challenges and Solutions
The main challenge was to stand out in a competitive market and manage 4,000 gulet listings. The solution was a simple navigation system with effective filters, highlighting the client's unique features. Although we had a year, we managed to complete it in two months.
Development
The process began with meetings and a trends board, developing the brand identity and its web application. We used Figma and WordPress for platform development, collaborating seamlessly with the aim of minimizing the need for changes.
Impact
The project increased visits, sales, and improved the user experience. The direct chat with suppliers boosted sales, and the brand transitioned from appearing outdated to being perceived as more modern and professional.