Kanguro
The project
Kanguro needed to expand its brand identity by designing and visualizing a series of resources for future use. The goal was to create a clear experience for couriers, with distinctive labels and packaging, and for users, who needed to quickly and easily recognize pickup points.
Tools
Adobe Photoshop
Adobe Illustrator
Figma
Adobe Creative Cloud
Challenges and Solutions
The main challenge was adapting Kanguro's graphic style to a wide range of needs, from delivery trucks to labels and adhesive tapes. We utilized the brand's highly visible blue and yellow colors to make the elements easily recognizable and successfully enhance the user experience.
Development
The project began with a detailed meeting to meet the client's objectives. We used tools like Photoshop, Illustrator, and Figma to develop the graphic line. Although the process was smooth, the logo redesign slightly delayed the final result. However, thanks to a well-structured briefing, it was only necessary to adapt the existing work to the new logo.
Impact
The project resulted in a successful expansion of Kanguro's brand identity, improving its visibility in outdoor spaces. By applying the design throughout the delivery process, Kanguro transformed from being seen as a simple intermediary to a fully integrated logistics company.