Lobo
The project
The goal was to create a complete visual identity from scratch for 'Lobo Ventures Partners,' including an identity manual and website design. The target audience was young companies in need of financial rescue, typically due to poor management, and requiring a new direction.
Tools
Figma
Adobe Illustrator
Adobe Creative Cloud
Adobe Photoshop
Challenges and Solutions
The biggest challenge was unifying the vision of the three founding partners, each with different ideas for the visual identity. Initially, their ideas were too generic or contradictory, but we solved this by working directly with them, consolidating their vision through open discussions and collaborative feedback.
Development
We relied heavily on visual storytelling, aiming for a bold identity that conveys urgency without aggression. We used a Western aesthetic to communicate this message. The clients actively participated in the creation of the text and provided feedback, which helped us accelerate the final phases of the project. Their trust in us allowed us to develop a unique and impactful identity.
Impact
The client was very satisfied with the result, achieving a powerful and unique new visual identity, with a strong narrative that set them apart from other companies. The brand reflected both the urgency of their services and the professional, bold direction they offer.