Organic Studio
The project
The goal was to create a logo that represented the brand's new biomaterials laboratory concept. The logo needed to effectively combine the organic with the procedural. In addition to the logo and its variations, they required an opening video for their online content. The target audience was local people interested in craftsmanship, art, and new technologies, drawing inspiration from the organic growth of marine coral.
Tools
Adobe Photoshop
Adobe Illustrator
Adobe Premiere
Adobe After Effects
Challenges and Solutions
The main challenge was to create a procedural organic growth animation that formed the logo, which required complex editing techniques and a combination of software tools, such as After Effects. By applying procedural growth knowledge, we achieved a smooth organic animation that allowed for infinite variations that fit the project's parameters.
Development
For this project, we used a combination of programs: Illustrator for vector design, Premiere for video editing, and After Effects for complex procedural animation. Throughout the process, the client actively participated, providing feedback and trusting the creative direction.
Impact
The result was a distinctive logo combined with a unique animation used on social media and the landing page of their website. The outcome perfectly conveys the studio's concept, and the blend of organic shapes, simple typography, and procedural animation created the desired perception of an avant-garde style that combines diverse elements.