Techaway
The project
The main goal for Techaway was to create content such as one-pagers, presentations, and LinkedIn posts to showcase their product and strengthen their corporate image. The target audience included large tech companies, CEOs, and executives, so the design needed to convey professionalism and seriousness.
Tools
Figma
Adobe Photoshop
Adobe Illustrator
Adobe Creative
Challenges and Solutions
The challenge was managing a large volume of content within a short timeframe. To tackle the project, a clear brand identity was established, enabling the efficient creation of content while maintaining a consistent style across all materials.
Development
Tools like Google Slides were used for presentations, and Figma was employed for one-pagers and LinkedIn content. Consistent text styles, colors, and spacing were applied throughout. Collaboration with the client was seamless, and having the provided texts helped streamline production.
Impact
The project strengthened Techaway's brand identity, increased engagement on LinkedIn, and optimized their client onboarding process. The product gained a more professional and polished look while remaining accessible and easy to understand.